The Client wanted to create a brand which was fun and approachable with an emphasis on high quality coffees and teas while also serving a wide range of snacks and ‘easy meals’. As well as designing a brand eInfinity were tasked with coming up with the name of the new company.
The establishment is situated in an ideal location for brand exposure situated adjacent to two supermarkets next to a high traffic main road. After a period of research and taking the key points in mind we proceeded onto idea generation.
The chosen concept features a simple character design acting as a mascot for the brand. His top hat doubles as a cup of coffee on a saucer, the colour scheme matches that of a typical coffee theme overall but utilises a secondary in the light blue which can be utilised to give the brand an extra dynamic on packaging and literature.
The top hat and large bushy moustache gives a friendly impression of professionalism and approachability.