Whether you are after a new logo or a full business branding exercise, eInfinity will help your company reach its potential.
1. First Contact
Here we aim to gather as much information as possible about your company, your customers and your ethos. This is important as it creates an image which will eventually bloom into a brand that uniquely identifies all your company embodies.
Following the gathering of information, we will draw up a brief which will set out what we believe is essential to creating your brand. We will work with you to ensure that you are happy with the brief so you are confident in the brand that we will develop.
If you have a brief that you want us to work to, don't be shy and let us know. We are happy to work to your requirements as well as proposing our own ideas. After all, the end goal is a brand that is to represent your company.
Once the brief has been set, we will begin research into the information we have gathered to create a pool of ideas for your brand. Areas of research may include but are not limited to:
- Target audience
- Existing / Past campaigns
- Brand voice
- Brand strategy
4. Design Process
With the ideas collated, the work begins to narrow down and start to develop the strongest ideas into concepts. The design process consists of an exploration into the various tools and avenues available in terms of design such as:
• Pattern design
• Marketing materials
• Brand Imagery
• Brand language
5. Review Stage
Once a number of suitable concepts are ready to be reviewed. We will create a presentation or ‘pitch’ document which will include various colour palates, design ideas, concept theories and concept art. This will give you a better understanding of how the brand and any materials it is featured on could be used. We understand that designs may not always hit the mark on the first shot and as such are happy to engage with you and refine the designs until you are happy.
6. Delivery of Final Work
Once you are happy with the work and a design is signed off, eInfinity will supply the logo design and any agreed assets in any and all formats required such as: