After a few months of testing, refining and finalising the visuals, the new SPB website is now live.
This has been a really strong project from start to finish. Working with a gym clothing brand like SPB gave us the chance to push the visuals, keep things clean and performance-led, while making sure the user experience backs it all up.
The previous Shopify theme had done its job, but it was starting to hold things back. It felt clunky in places, with limited control over the menu structure and overall layout. There were also issues with overlapping graphics and inconsistencies across pages, which made it harder to create a smooth, premium experience for users.
