Mr Coffi approached us with a fresh concept but no visual identity — a new coffee brand that needed presence, character, and consistency from the ground up. The goal was to help them stand out in a competitive café scene with a brand that feels distinctive, energetic, and instantly recognisable.
We developed a bold, personality‑driven identity that embodies Mr Coffi’s ethos — strong, stylish, and playful. The logo and visual elements were crafted to be versatile across menus, cups, signage, and digital touchpoints.
To build buzz and community connection, we created and managed an engaging social presence that highlights daily life behind the counter, seasonal drinks, events, and customer moments — bringing the brand to life online.
From in‑store menus and posters to loyalty cards and promotional flyers, we designed a cohesive print suite that reinforces the brand at every touchpoint and improves the customer experience.
The outcome is a standout coffee brand that feels as good as it tastes — distinctive, engaging, and consistent across digital and physical channels. The visual identity and messaging helped Mr Coffi build a strong first impression and grow its local audience quickly.
With elevated social presence, memorable design assets, and smart print materials, the brand now connects more deeply with coffee lovers and the local community. Mr Coffi has built real momentum, with customers recognising and returning for both the experience and the brand personality.
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eInfinity is a team of professional designers, developers, marketers and IT specialists combining our knowledge and expertise to create strategic solutions, tailored to your needs.