Brand in Progress: Introducing Our Concepts for RCT

From the outset, the ambition for the brand has been clear: to create a professional, credible and community-driven identity that positions RCT: Business Network as both trusted and approachable, while being flexible enough to grow alongside its membership.

Our approach centred on developing three distinct concepts, each rooted in the heritage, geography and unity of RCT.

Our first concept draws inspiration from one of RCT’s most iconic landmarks — the Old Bridge in Pontypridd.

The mark is crafted using the bridge’s distinctive silhouette, creating an immediate visual link to the region. The colour palette is derived from the county itself, reinforcing the network’s deep local roots and sense of civic pride.

This concept speaks to stability, legacy and connection — qualities that mirror the purpose of the network. Just as the bridge has long connected communities, RCT: Business Network aims to connect businesses across the county.

Core idea: Established, grounded and proudly local.

RCT is shaped by three rivers flowing through the county, and this natural structure inspired our second direction.

We created a tri-colour ‘B’ mark — representing “Business” — formed from three flowing elements. These intertwining shapes symbolise movement, collaboration and shared progress. The three colours reflect the geography of the region while also adding energy and distinction to the identity.

To balance the dynamism of the mark, we paired it with a refined serif typeface, introducing a premium feel. This elevates the perception of the club, positioning it as a credible, professional organisation with ambition.

Core idea: Flowing, premium and forward-looking.

The third concept focuses on unity and structure.

Rhondda Cynon Taf is formed of three districts, and this concept brings them together into a triangular mark. The triangle symbolises strength, community and strategic structure — three pillars that underpin the network’s purpose.

The geometry of the mark gives the brand a confident, contemporary feel, while its symbolism reinforces the message that the network exists to unite businesses across all areas of RCT.

This direction is particularly powerful in digital applications, where the triangular device can scale, animate and adapt across platforms.

Core idea: Structured, unified and community-led

Across all three concepts, the strategic objectives remain the same:

• A clear, professional identity that reflects credibility and community

• A brand that positions RCT: Business Network as trusted and approachable

• A scalable system designed to grow as membership expands

• A cohesive visual language across website, social media and communications

• Strong recognition that reinforces the club’s mission

Each concept has been designed not simply as a logo, but as a complete visual identity system — adaptable, flexible and built for longevity.

Brand development is a collaborative journey. As we refine the chosen direction with the RCT: Business Network team, we’ll continue shaping a visual identity that reflects both ambition and authenticity.

We’re proud to be helping establish a brand that celebrates Rhondda Cynon Taf’s heritage while supporting its future business community.

Watch this space — we look forward to sharing the final identity soon.