Crest Roofing & Building, a South Wales home improvement company, partnered with us at the very start of their journey. With no established online presence, they needed a complete digital marketing strategy to generate leads and grow their business.
• No existing website or SEO presence
• Limited brand awareness in the local area
• No paid advertising strategy
• Highly competitive local market
The goal was to build a strong, sustainable pipeline of leads using both organic and paid channels.
We developed a comprehensive digital marketing approach combining SEO and PPC to maximise visibility and lead generation.
Website & SEO Foundation
We built and optimised the entire website with:
Keyword-rich, search engine-friendly content
Service-specific landing pages
Optimised metadata and on-page SEO elements
This ensured the site was fully aligned with how potential customers search online.
PPC Campaign Launch & Scaling
We launched PPC campaigns with a conservative initial budget, focusing on:
High-intent service keywords
Location-based targeting
Local SEO Optimisation
To strengthen their presence in local search results, we:
Registered and optimised listings on Google Maps and Bing Maps
Submitted the business to relevant online directories
Ensured consistent NAP (Name, Address, Phone) information
This helped the client appear in local searches and map listings.
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Sub-Zero, a local air conditioning and commercial refrigeration company, approached us after initially managing their own Google Ads campaigns.
A specialist training provider delivering globally recognised IPC qualifications for professionals in the electronics industry partnered with us to increase their online visibility and drive more course sign-ups.
Whether you’re looking to streamline processes, build something new, or overcome unique challenges, we’re here to make it happen.
eInfinity is a team of professional designers, developers, marketers and IT specialists combining our knowledge and expertise to create strategic solutions, tailored to your needs.