Generating So Much Demand That Courses Sold Out
A specialist training provider delivering globally recognised IPC qualifications for professionals in the electronics industry partnered with us to increase their online visibility and drive more course sign-ups.
Operating in a niche, highly technical market, they needed a targeted approach to reach the right audience and generate consistent, high-quality leads.
Limited online visibility within a niche industry
Low volume of inbound enquiries
No structured PPC strategy in place
Need to attract highly specific, qualified candidates
The goal was clear: increase awareness and generate more course bookings, without wasting budget on irrelevant traffic.
We implemented a focused PPC strategy using Google Ads, designed to reach the right audience at the right time.
1. Targeted Keyword Strategy
We carried out detailed keyword research to identify:
Industry-specific search terms
High-intent queries related to IPC training and certification
Niche keywords with strong conversion potential
This ensured ads were shown to users actively searching for relevant training.
2. Audience & Demographic Targeting
To further refine performance, we layered in audience targeting:
Industry-specific user profiles
Relevant job roles and sectors
Geographic targeting aligned with course availability
This helped maximise lead quality and reduce wasted spend.
3. Search & Display Campaigns
We launched campaigns across:
Google Search Network (capturing high-intent demand)
Google Display Network (building awareness and retargeting users)
This combination allowed us to both generate immediate leads and reinforce brand visibility.
4. Ongoing Optimisation
As with all campaigns, we continuously:
Refined keyword targeting
Adjusted bids and budgets
Tested ad copy and messaging
This ensured performance improved over time and remained efficient.
Improved
Significant Increase
Fully Booked
Crest Roofing & Building is a specialist contractor based in Caerphilly, South Wales, offering comprehensive roofing and building services for residential and commercial properties.
Sub-Zero, a local air conditioning and commercial refrigeration company, approached us after initially managing their own Google Ads campaigns.
Whether you’re looking to streamline processes, build something new, or overcome unique challenges, we’re here to make it happen.
eInfinity is a team of professional designers, developers, marketers and IT specialists combining our knowledge and expertise to create strategic solutions, tailored to your needs.